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A Guide To London Fashion Week

Thursday, September 10th, 2009

The fashion industry is eagerly awaiting the London Fashion Week this year. Leading fashion designers are gearing up with their unique collection for September 2009. Fashion retailers understand that despite the downturn there is a group that are hard core customers and who will always shop for new and exciting clothes. Regularly refreshing window displays with new content is just one of the ways that retailers can continue to attract buying customers.

The world will witness the London Fashion Week from 18th to 22nd September. The wonderful setting of the Somerset House off the Strand will complement the gorgeous fashion week. The venue remains over crowded with fashion designers as well as general audience from all over the world.
Ahead of the Paris and Milan fashion week and following the New York Fashion Week, the London Fashion Week will witness abundance of designer clothes, flashy jewelries and branded accessories. This biannual event holds a very important position for the fashion industry.

Media and Trade jump at London Fashion Week to enjoy the vibrant fashions on the catwalk and at the same time to find out the latest fashion trend. It is time to discover which trend will adorn the leading fashion showrooms and which one will disappear with just a glance. London Fashion Week is organized by the British Fashion Council. This premier event is a great opportunity for British designers to showcase their works to a worldwide audience. This fashion event has various financial schemes to support the brightest young talents to promote their designs and come to a deal with the leading fashion houses.

One of the most popular schemes is BFC New Generation. It is sponsored by Top Shop to support the newcomers in the fashion arena exhibiting their collection in London Fashion Week. Another interesting scheme is Estethica which is sponsored by Monsoon. This scheme supports the designers whose collections are based on ecological, organic or ethical principles. Sponsored by Westfield London, Fashion Forward is also a good scheme. Instead of supporting the young talents this scheme supports the designers who have already made their own place in the fashion world. Many of UK’s top fashion designers have been supported by Fashion Forward.

London Fashion Week showcases the collection of individual fashion designers at specific catwalk shows. If you want to avoid the venues overcrowded by Trade and Press you can attend these specific shows. London Fashion Week will exhibit the works of nearly 200 fashion and accessory designers. Besides the British designers it is a great opportunity for the international designers to reach the world wide audience. The designer wears exhibited in this fashion week is often seen in various red carpet fashion events as well.

Following London Fashion Week is London Fashion Weekend which is an extremely popular event where anyone who loves clothes and haute couture can get up close and personal with top fashion labels and buy clothes for slimmed down prices. During the event, fashion and beauty experts are on hand to give advice.